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We are a group of passionate and dedicated people who work together to conduct business in a personal way - so that we can transform “just business” into “good business”. We started trading in the market under the brand name of Sethi Hardware and Paint Store 40 years ago, which formed the basis of who we are right now. It has been a long journey for us: from a regional whole seller to a national one to a manufacturer and now an export group: the SETHI EXPORT GROUP.

During this long journey our business grew/matured a lot, we learnt about different markets, made contacts with suppliers/manufacturers of different products and most importantly we learnt how to get things done in a diverse country like INDIA.

Our achievements have been quite remarkable. This is because we ensure the presence of certain things in our definition of “good business”.

We ensure that our customers are fully satisfied
We ensure that we fulfill what we commit. If we are not very sure, we under-commit and over-deliver.
We ensure that our products function with ease, have the desired appearance, good quality for long lasting service and are priced well within reach.
The motivating power behind ensuring the above is our Business Beliefs. These Beliefs speak for themselves and need little ornamentation. However, it is worth stressing that these Beliefs are applied to what ever we do at SEG.

We believe that if we don't look after the customers, someone else will.
We believe that transparency is one of the best ways to build Trust/avoid misunderstandings.
We believe in winning a customer rather than an argument.
We strongly believe that the foundation and success of any business is to ultimately satisfy the customer and we promote the same with our products.
We believe that the greatest asset a business can have is Goodwill. So we really work hard to achieve it with every transaction we do.
Members of the Family

We always prefer to refer to ourselves as a family, where every person within the organization is an asset to the group. We believe in team work, where each and every project before designing and development is studied by all the members of the group for a flawless and successful end result.

The Backbone
The most important members of the family are our 75 machine workers and 15 technicians. Their contribution to what we are right now is enormous and their efforts and loyalty towards the group’s success has always been a source of strength.

The Leaders
The Company is led by two people with diverse skills but with a similar passion towards business.
? Mr. Lajpat Sethi, the senior most member of the family, has been in the business for the last 35 years and is an expert at fabricating and in providing solutions to functionality of different technical metal products.

? The second Most Important member of the Family is Mr Sarvesh Sethi who is the sourcing king of our group; he has practically travelled to all business markets of India and is aware of the right market/producer for enormous number of products, which makes it very easy for our group to know where to go, when we are trying to find some thing.

The Supporting Team
The support to our team is provided by two dynamic and very broad minded Youngsters
? The first member of our support team is Mr. Amit Sethi an “IIT” Engineer who is a helping hand in defining our vision and in designing different strategies for achieving different targets.

? Then we have Mr Manish Sethi who’s an “MBA” and his role in the company is to provide a helping hand in sourcing products and maintaining and building new business networks.

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Contact Details

Contact person:Manish Sethi


Province/State:Uttar Pradesh

City:Moolganj Crossing, Kanpur

Street address: 93 / 152, 1st Floor, Hanif Market





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