Shanghai Sungod Dailyuse Hardware Import & Export Co., Ltd. is a professional import and export company established with approval of Ministry of Foreign Trade and Economic Cooperation. We have won a new life and gained full-grown development through fierce competition after modifying system and mechanism, changing the concept and thread, transforming management and operation. Although there is only seven years since our company was established in 2000, we have become an enterprise group with eight sub-companies in Shanghai and over 20 OEM factories in China by various ways such as holding, participating, merging, cooperation, brand operation and market development from a simple company with only one affiliated factory which manufactured only several traditional hardware products and its main business was export only.
Our sales network has been established successively in dozens of countries and areas, including the United States, Canada, Southeast Asia, Africa and the Middle East to expand foreign-trade business. Having held many famous brands of related biz in African market, we have strong market and brand advantages. In Asian market, there is a big space for further development of our company, hence the prospect of carrying on diversified operation there will be very bright.
We have held nearly 20 trademarks registered in Hong Kong, Morocco and Nigeria, and 200 trademarks in China. For the domestic market, we have 1 most influential brand, 3 famous brands, and some name brand products in Shanghai, including enamelware, hardware, home appliances, furniture, kitchenware and sanitary ware. We stress on products and brand, import and export, as well as investment and diversified operation. Our assets has doubled from 5 million, annual sales value has increased by 500 million from 200 million and the amount of 40 million US dollars of earned export exchange is eight times than that before.
We always focus on construction of enterprise culture, training of qualified staff and optimization of employees' structure. We have been awarded with title of civilized company in Shanghai's Light Industry System continuously for many years. In this period, we have insisted on "establishment of civilized company should be based on the development of enterprise culture and the advanced culture should be introduced into our concept of management and market action, so that sustainable development of our company will be impelled". As a company, which is transformed from an aged State-owned enterprise, we especially stress on training the employees, recruiting qualified personnel for foreign trade and management to protect the structure of employees from being aged. Now, there are two-thirds staff with educational background of college or higher, and the proportion of youth under 35-year-old has dramatically risen.
Development is endless. According to the latest programming, we will take advantage of favorable situation and strive to gain more brilliant achievements in expanding export and domestic demand, fostering the mainstay business, promoting brand image and strengthening the enterprise in 3 to 5 years.
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